I led the creation of dynamic visual assets that captured the essence of multicultural Mixed Martial Arts, resonating with diverse audiences. Overseeing a talented team of designers, printers, social media specialists, and production professionals, I ensured every campaign element aligned with the brand vision and objectives. From bold key art to tailored platform adaptations, I infused energy and authenticity into each project. By fostering a culture of collaboration and maintaining meticulous attention to detail, I transformed campaigns into engaging, multi-platform experiences that amplified thebrand’s presence and built meaningful connections with fans worldwide.
Combate Global aimed to elevate its brand by showcasing the energy and cultural pride of multicultural MMA, targeting bilingual and Hispanic audiences—especially Gen Z and millennials across the U.S. and Latin America. The goal was to create compelling visuals and content across broadcast, social, live events, and print that captured the grit, heritage, and global spirit of MMA.
Combate Global stands out in the MMA landscape by attracting a younger and more diverse audience than traditional fight leagues. It ranks among the most-watched combat sports brands among Spanish-speaking viewers and sees exceptionally high engagement across digital platforms—driven by mobile-first, youth-focused strategies and culturally relevant storytelling.
I led the creation of dynamic visual assets that captured the essence of multicultural MMA, resonating with diverse audiences. Overseeing designers, printers, social media specialists, and production staff, I ensured every campaign element aligned with the brand vision—from bold key art to platform-specific executions. I fostered a collaborative creative environment and maintained strong attention to detail, transforming campaigns into engaging, multiplatform experiences that amplified Combate Global’s presence and built meaningful fan connections.
Key Art & Visual Identity: Crafted cinematic brand imagery that balanced attitude, heritage, and modernity.
Platform Adaptations: Designed content optimized for Instagram, TikTok, YouTube, broadcast, OOH, and live event environments.
Production Oversight: Managed asset delivery across languages and formats to ensure consistency and visual integrity.
Team Leadership: Guided multidisciplinary teams and aligned with marketing, editorial, and media partners to deliver cohesive storytelling.
Averaged over 800,000 live viewers during key broadcasts, with a particularly strong showing in the 18–49 demographic.
Reached hundreds of millions of monthly organic views on social platforms, fueled by high-performing short-form content.
Strengthened the brand’s reputation as a top sports property among bilingual and bicultural audiences in the U.S. and Latin America.
At Combate Global, I turned creative strategy into culturally resonant visual narratives that energized a global, multicultural MMA audience. By leading with authenticity, strategic insight, and hands-on creative execution, I helped position the brand not just as a fight league, but as a cultural force that connects deeply with its audience.
