Social media is not just a channel, it is culture. It is where brands earn attention, spark conversations, and build real communities. My social-first approach goes beyond posting content and focuses on creating platform-native storytelling, tapping into cultural moments, and partnering with influencers and creators to drive authenticity and engagement. I have led social-first and creator-driven campaigns for Comcast, Chick-fil-A, Dr Pepper, Netflix, DoorDash, Planet Fitness, Crunch, Fitness Connection, Bones Loves Milk, Nature Nate’s, SiteOne, Keurig, Got Milk, HOKA, Peñafiel, Cacique, Xfinity, NOW, Western Digital and Combate Global, developing content that stands out in the feed, drives conversation, builds community and delivers measurable results by turning brand presence into cultural impact.